The truth about the potential clients from B2B digital campaigns.
Yes, your b2b digital marketing efforts is to find potential clients.
But you, including myself, often forget one thing…
Just like offline potential clients, 95% of these online potential clients are not ready to buy.
Instead of hard-selling solutions, you need to nurture them.
Next time, when you start B2B digital marketing campaigns, don’t forget those 95% not-ready-buy potential clients.
Put them in your CRM and nature them all the time.
That is how B2B marketing works…