Before you develop a marketing strategy, you should ask yourself what your business strategy is. Your marketing strategy should be based on your business strategy and brand strategy. Your marketing strategy is not equal to your business strategy.
5 Growth Lessons I learned in 2023
2023 was a tough year for marketing agency space.
Fortunately, our B2B digital marketing business was growing last year.
I don’t think we were just lucky.
Here are 5 things I learned in 2023
1. Know exactly who your target audience is - understand what their problem is
2. Position the service for the specific niches - the offering should solve their specific problem
3. Run the organization efficiently - small team collaboration is more efficient.
4. Talk to your target audience regularly - the best way to understand your market
5. Consistently add value to your audience to build your presence.- e.g., share your knowledge through posts or newsletters.
Hope that's helpful.