Stephen Tseng
2023 was a tough year for marketing agency space.
Fortunately, our B2B digital marketing business was growing last year.
I don’t think we were just lucky.
Here are 5 things I learned in 2023
1. Know exactly who your target audience is - understand what their problem is
2. Position the service for the specific niches - the offering should solve their specific problem
3. Run the organization efficiently - small team collaboration is more efficient.
4. Talk to your target audience regularly - the best way to understand your market
5. Consistently add value to your audience to build your presence.- e.g., share your knowledge through posts or newsletters.
