B2B digital marketing is
- 10% creativity
- 40% data-driven decisions
- 50% systems
Sadly, most people fail in data-driven decisions and systems.
Agree or disagree?
Co-founder of dminorstudio. regularly writes about the intersection of AI, SEO, and B2B growth strategy.
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Your ChatGPT playbook is dead on arrival here. ChatGPT and Gemini have no official, direct access for users on mainland Chinese networks. No app, no account, no clean workaround for a market you're trying to sell into. Optimizing your content for OpenAI's crawlers while targeting Chinese buyers is optimizing for an audience that isn't there.
Six months. Half a million dollars. Zero customers. A Western B2B company decides to enter China. Someone on the leadership team says "let's do this right." So they commission a Chinese website with ICP filing. They build out a WeChat ecosystem. They hire a local marketing lead. They budget for compliance, legal, trademark registration.
Generative Engine Optimization, or GEO, is becoming increasingly important for B2B companies expanding into international markets. This article explains how U.S. and global B2B brands can optimize their websites, content, case studies, and localization strategy for both global AI tools such as ChatGPT, Google AI Overviews, Gemini, Perplexity, and Microsoft Copilot, as well as China-based AI tools such as Baidu AI Search, Wenxin Yiyan, Qwen, Doubao, Kimi, DeepSeek, Tencent Yuanbao, 360 AI Search, and Metaso.