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Stephen Tseng
12 Essential Features a B2B Website Must Have for Marketing Conversion
In today's digital marketing-centered world, a high - performance B2B website is more than just a "face" for your business. It's a key platform for getting customers, improving conversions, and building brand trust. For Chinese enterprises aiming for overseas market expansion, having an international website optimized in SEO, content, design, and functionality is a game - changer.
Stephen Tseng
Paid Search in China: A Must - Read Guide for Overseas Brands
In China, the dominant player in paid search is Baidu. For overseas companies planning to enter or expand in the Chinese market, mastering how Chinese - language paid search works is key to reaching potential customers, boosting brand visibility, and gaining new business.
Stephen Tseng
B2B Growth Secret: Average Lead Conversion Rate and Industry Benchmarks
In the fiercely competitive B2B market, lead conversion rate is a vital business success metric. It reflects marketing effectiveness and directly impacts company revenue. This article explores B2B average conversion rate data and industry benchmarks, and offers practical suggestions to boost conversion rates.