Before you develop a marketing strategy, you should ask yourself what your business strategy is. Your marketing strategy should be based on your business strategy and brand strategy. Your marketing strategy is not equal to your business strategy.
Forget Hard Sells: Build Relationships in B2B
Don’t hard-sell in B2B digital marketing campaigns.
It rarely works.
The end goal of B2B digital marketing is to generate sales.👇
But, to achieve the goal, it is crucial to focus on…
How to develop a relationship with potential clients.
Here is why.
No relationship => No trust => No conversation => No deal
B2B potential clients rarely make a purchase, just because they saw online promotion ads.
You always need to have a conversation with them to close the deal.
So…next time when you develop B2B digital marketing campaign…
Keep the end goal in mind but focus on how to develop a relationship.