Stephen Tseng
Don’t hard-sell in B2B digital marketing campaigns.
It rarely works.
The end goal of B2B digital marketing is to generate sales.👇
But, to achieve the goal, it is crucial to focus on…
How to develop a relationship with potential clients.
Here is why.
No relationship => No trust => No conversation => No deal
B2B potential clients rarely make a purchase, just because they saw online promotion ads.
You always need to have a conversation with them to close the deal.
So…next time when you develop B2B digital marketing campaign…
Keep the end goal in mind but focus on how to develop a relationship.
