Before you develop a marketing strategy, you should ask yourself what your business strategy is. Your marketing strategy should be based on your business strategy and brand strategy. Your marketing strategy is not equal to your business strategy.
Five Types Of Business for China’s Market Entry
2023/08/05
There are five types of business for China’s market entry or growth.
I learned this from my experience helping clients.
Interested to learn more? Here they are…👇
1. The company has no operation/presence at all in China.
2. The company has few salespeople in China with no marketing activities.
3. The company has a small local operation with a marketing team outside China.
4. The company has a small local operation team, including a marketing person.
5. The company has a full local operation team with 2-5 people in the China marketing team.
There is no one strategy and solution to fit all.
Each type of business needs different China digital marketing solutions and strategies.
