Before you develop a marketing strategy, you should ask yourself what your business strategy is. Your marketing strategy should be based on your business strategy and brand strategy. Your marketing strategy is not equal to your business strategy.
How B2B Marketers Work with B2B Product Marketing Team
B2B marketers might need to work with the product team to launch campaigns.
Want your product team to provide the support faster?
Here is one thing I learned from being on both sides…👇
Think like a product owner.
The product manager is like the CEO of a particular product line.
The brand is not their priority.
Their product P&L is their priority.
If the marketing team wants to get the product team's attention.
Tell them how marketing campaigns can help their product lines' profits.