Stephen Tseng
B2B marketers might need to work with the product team to launch campaigns.
Want your product team to provide the support faster?
Here is one thing I learned from being on both sides…👇
Think like a product owner.
The product manager is like the CEO of a particular product line.
The brand is not their priority.
Their product P&L is their priority.
If the marketing team wants to get the product team's attention.
Tell them how marketing campaigns can help their product lines' profits.
