How B2B Marketers Work with B2B Product Marketing Team

B2B marketers might need to work with the product team to launch campaigns.  

Want your product team to provide the support faster? 

Here is one thing I learned from being on both sides…👇

Think like a product owner. 

The product manager is like the CEO of a particular product line.

The brand is not their priority. 

Their product P&L is their priority. 

If the marketing team wants to get the product team's attention. 

Tell them how marketing campaigns can help their product lines' profits.