Before you develop a marketing strategy, you should ask yourself what your business strategy is. Your marketing strategy should be based on your business strategy and brand strategy. Your marketing strategy is not equal to your business strategy.
From One-to-One to One-to-Many: Optimizing Sales and Marketing Follow-Ups
2023/11/29
Sales is all about follow-up.
Not only sales but marketing is also the process of follow-up.
They are just in different forms.
Sales is a one-to-one follow-up.
Marketing is one-to-many follow-up.
You will need both forms to build up the trust with clients.
More importantly, whether sales or marketing follow-up, you all need to do it more than once…
Probably much more than once.
