What is our company culture?

Stephen Tseng | Created: Nov 30, 2016 Updated: Jul 16, 2024

This is the topic I haven’t written before. I think company culture is more about how you act, not how you speak. That’s why I didn't mention it in the past. It takes time to build a company culture, but it is so easy to destroy it.

At dminorstudio, we don’t put our company value as a banner on the wall or issue a company culture pamphlet to everyone. I believe culture is the thing you don’t have to print it out. On the contrary, it is more important to execute. It is more about how people in this company share the same value. It applies to how we work and how we treat our colleagues.

More importantly, the company culture will evolve. So, why do I want to write it now? I guess we have built this company long enough to talk about it. The below are the values we believe:

  • Teamwork. We are a small company. Every colleague needs to work with and depends on each other. Everyone needs to work and think as a team. You always have to communicate with your teammates online and offline. Since it is a small group, no one can hide from your computer. Your work is open to everyone else.
  • Continuous learning and sharing. We keep learning new things and sharing knowledge with each other. During weekly meeting, we have a session for a pointed person to share something he or she likes. Also, we have a book club and knowledge sharing talk. We encourage everyone to share what he or she learns and learn from each other.
  • People first. We value and trust each one. That is the foundation how we build up this company. We believe everyone is unique and should have freedom to choose the way they like to work. We don’t ask everyone to be in the office all the time. Everyone can work from home or other spots. Also, it is easy to ask for a leave. All you have to do is just give a heads-up online. We set up our rules and process, based on respecting our people.

As I said earlier, company culture is an action, not a talk. I summarize these three things from what we have done at dminorstudio. This is our culture so far. It will evolve in the future. I will keep posted.

teamwork.jpg

About The Author

Dan Hu

Stephen Tseng

Co-founder of dminorstudio. regularly writes about the intersection of AI, SEO, and B2B growth strategy.

Contact Us Subscribe to Our Newsletter

Practical B2B Marketing Tips to 10X Better Marketing Results

Join 2,000+ professionals getting: Proven growth tactics, battle-tested strategies, and real B2B case studies.

Stephen Tseng
Stephen Tseng

B2B SEO Is More Than Keyword Rankings: How to Use Search Intent to Generate High-Quality Leads

Many B2B companies focus only on keyword rankings and website traffic when doing SEO, while overlooking what truly matters: search intent and lead quality. This article explains how B2B companies can turn SEO into a long-term lead generation system through keyword strategy, content planning, Baidu and Google SEO, service page optimization, and conversion path design.

Continue reading →

Stephen Tseng
Stephen Tseng

Why B2B Companies Spend on Ads but Still Fail to Generate High-Quality Leads: PPC, SEO, and GEO Must Work Together

Many B2B companies invest in Google Ads, Baidu PPC, or LinkedIn Ads but still struggle to generate qualified inquiries. This article explains why B2B PPC campaigns often underperform and how businesses can improve lead quality through keyword strategy, landing page optimization, SEO, GEO, analytics, and sales feedback.

Continue reading →

Stephen Tseng
Stephen Tseng

How Should B2B Companies Choose the Right Advertising Channel?

Should B2B companies choose Google Ads or LinkedIn Ads for international lead generation? This article compares B2B Google Ads and LinkedIn Ads from the perspectives of search intent, buyer personas, industry type, budget allocation, lead quality, and conversion strategy — and explains how Dminorstudio helps companies build more effective PPC advertising strategies.

Continue reading →