Before you develop a marketing strategy, you should ask yourself what your business strategy is. Your marketing strategy should be based on your business strategy and brand strategy. Your marketing strategy is not equal to your business strategy.
Beyond the Hype: The Challenges B2B Marketers Face on Alibaba Today
I don’t think selling on Alibaba is worth the effort.
It might be worth doing it 10 years ago.
But not now…👇
I generally don’t suggest selling products on Alibaba right now…
The platform is saturated.
Unless you are willing to compete with tons of similar businesses.
Or you have enough budget to promote your products on Alibaba.
I will go with these two channels:
1. LinkedIn - Find and attract my buyers directly.
2. Company website - Use PPC or SEO.
1. You won’t stay in a pool with tons of competitors.
2. You have more control over those two channels.
Don’t always go to the place where most people go.