Before you develop a marketing strategy, you should ask yourself what your business strategy is. Your marketing strategy should be based on your business strategy and brand strategy. Your marketing strategy is not equal to your business strategy.
The 4 Stages of International Expansion Every CEO Should Know
2023/10/20
Surprisingly, some businesses don't know their stage when entering the international[] market.
Want to know which stage your business is in? Here they are…👇
Stage 1: Market Research
Stage 2: Test Market
Stage 3: Build up a small team, usually a small sales team
Stage 4: Expand the team to an entire operation team
Each stage has a different business goal.
Each stage will need a different resource allocation and plan.
