6 China User Behavior and User Experience Tips

Discover the secret to winning over the Chinese Market. Tailor your website to their unique preferences.

Chinese internet users have a unique preference for websites.

Here are 6 things I learned from +100 Chinese website projects…👇

1. Convenience first: Chinese users like to do all things in one place because it is convenient. They don’t even mind mixing personal and professional life together. WeChat is a great example.

2. QR Code & Login: In China, mobile site access and app downloads are made easy through QR codes. QR code login, SMS login, and third-party logins, e.g. WeChat, are all there.

3. Back-to-Top Scroller: Long pages got you scrolling for ages? Adding a back-to-top scroller ensures a smooth user experience on any lengthy page.

4. Colors & Values: Brighten up your website! Chinese culture associates positive meanings with vibrant colors like red, orange, green, and blue. Promote values of fun, family, friendships, community, and tradition.

5. Service Localization: Don't get lost in translation! Swap Visa, Mastercard, and PayPal for popular Chinese payment processors like Alipay and WeChat Pay. Avoid linking to Google and YouTube. It will slow down website speed.

6. Open in New Tab: Chinese users love opening new webpages in new tabs. It is easier to go back to previous webpages rather than click back button.

A localized website is not just content translation.

You need to modify the website to fit local users’ preferences.