Stephen Tseng
Can B2B companies use WeChat to generate sales leads in China?
The answer is Yes, but you need to have the right systems.
Here are 6 pitfalls most company WeChat accounts have...👇
1. No next steps after publishing content.
2. No connection between offline and online traffic.
3. No follow-up with your followers.
4. No system to manage your followers.
5. No system to identify followers as sales prospects.
6. No system to deliver the right content to the right followers.
Yes, it is important to set up a company WeChat account.
More importantly, B2B companies need to use WeChat to achieve their goals.
Keeping publishing articles won’t justify ROI.
The best way to justify ROI is to generate leads.
