Stephen Tseng
7 Steps to make your B2B solution offer better:
1. Talk to customers. Find out what problems they have.
2. Ensure your solution can fix those problems.
3. Write down why your solution is better from their perspective.
4. Talk to 10 potential customers with the same problems.
5. If they like your solution, sell it to them and ask why.
6. If they don't, ask why, too.
7. Revise your offer based on what customers say.
Doing these steps can help any B2B businesses make their offerings better for customers.
Even the best B2B marketing campaigns won’t help if your offering can’t resonate with customers.
