7 effective B2B digital marketing channels in China without wasting your money…👇
1. B2B Website.
It serves as a channel and a central traffic conversion hub.
You need good content, messaging, and a funnel to convert traffic.
N0. 2-6 channels are all connected to the website.
Those channels will direct the traffic to the website.
2. Baidu SEO
Baidu SEO serves as a long-term inbound channel.
It should focus on more long-tail and less competitive keywords.
3. Baidu PPC
Baidu PPC serves as a short-term inbound channel.
It should focus on more competitive keywords.
4. WeChat Marketing
WeChat serves as a customer nurturing and engagement channel.
The B2B company can use WeChat to publish information and communicate with customers.
5. Online Webinar
Online Webinar serves as another customer nurturing channel.
Unlike WeChat, online webinars can actively communicate specific knowledge to solve particular problems.
6. Online PR
Online PR serves as a branding and credibility channel.
When potential customers don’t know your company, the first thing they do is to search your company online.
7. LinkedIn Outreach (honorable mention)
Yes, LinkedIn is blocked in China.
If your target audience, such as senior executives in multinationals or foreigners in China, is still active on LinkedIn, then it remains a valid channel.
About The Author
Stephen Tseng
Co-founder of dminorstudio. regularly writes about the intersection of AI, SEO, and B2B growth strategy.