How to do B2B marketing:
Old way
1. Heavily invest in trade shows.
2. No clear ROI measurements.
3. Only sales lead marketing.
4. Ignore marketing.
New Way
1. Sales and marketing work together.
2. Data-driven marketing to build up relationships.
3. Use digital marketing aligned with offline marketing to maximize ROI.
4. Strategically invest in trade shows by measuring ROI.
Marketing + Sales > Sales
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In today’s increasingly competitive global marketplace, B2B companies face dual challenges: generating enough leads and converting them effectively. Whether you are an emerging business or an established enterprise, the question remains — how can you reach the right audience, nurture trust, and turn visibility into measurable growth?
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LBank is an exchange that provides blockchain technology services. It ranks an average of 17th on CoinMarketCap.
It uses SEO optimization and information flow advertising on blockchain-related websites for promotion.