Baidu SEO and PPC is the main channel to promote B2B in China

Stephen Tseng | Created: Oct 5, 2023 Updated: Jul 18, 2024

Unlock the B2B sales potential in China with this digital marketing approach.

If you can choose only one approach in China, choose this approach.

Here is the one…👇

Baidu Search Engine Marketing

Baidu SEO and Ads are still viable channels to promote B2B businesses online.

Here is why:

1. Most B2B buyers still use laptops or desktops at work.

2. Most B2B buyers still use Baidu at work.

3. Most B2B buyers still visit the website when they need to learn more about a particular company.

I know SEO and PPC don't sound sexy at all.

But the truth is most B2B buyers make decisions at work.

They want to find the information faster and right to the point.

That is why website and search engine will be their go-to tools.

About The Author

Dan Hu

Stephen Tseng

Co-founder of dminorstudio. regularly writes about the intersection of AI, SEO, and B2B growth strategy.

Contact Us Subscribe to Our Newsletter

Practical B2B Marketing Tips to 10X Better Marketing Results

Join 2,000+ professionals getting: Proven growth tactics, battle-tested strategies, and real B2B case studies.

Stephen Tseng
Stephen Tseng

Entering the Chinese Market: Why European and U.S. B2B Companies Need More Than a Translated Website

For European and U.S. B2B companies entering China, a translated website is not enough. Learn how a localized China market website, Baidu SEO, Baidu PPC, WeChat marketing, GEO, and conversion strategy can help international companies build trust, visibility, and qualified leads in China.

Continue reading →

Stephen Tseng
Stephen Tseng

B2B SEO Is More Than Keyword Rankings: How to Use Search Intent to Generate High-Quality Leads

Many B2B companies focus only on keyword rankings and website traffic when doing SEO, while overlooking what truly matters: search intent and lead quality. This article explains how B2B companies can turn SEO into a long-term lead generation system through keyword strategy, content planning, Baidu and Google SEO, service page optimization, and conversion path design.

Continue reading →

Stephen Tseng
Stephen Tseng

Why B2B Companies Spend on Ads but Still Fail to Generate High-Quality Leads: PPC, SEO, and GEO Must Work Together

Many B2B companies invest in Google Ads, Baidu PPC, or LinkedIn Ads but still struggle to generate qualified inquiries. This article explains why B2B PPC campaigns often underperform and how businesses can improve lead quality through keyword strategy, landing page optimization, SEO, GEO, analytics, and sales feedback.

Continue reading →