Baidu SEO and PPC is the main channel to promote B2B in China

Stephen Tseng | Created: Oct 5, 2023 Updated: Jul 18, 2024

Unlock the B2B sales potential in China with this digital marketing approach.

If you can choose only one approach in China, choose this approach.

Here is the one…👇

Baidu Search Engine Marketing

Baidu SEO and Ads are still viable channels to promote B2B businesses online.

Here is why:

1. Most B2B buyers still use laptops or desktops at work.

2. Most B2B buyers still use Baidu at work.

3. Most B2B buyers still visit the website when they need to learn more about a particular company.

I know SEO and PPC don't sound sexy at all.

But the truth is most B2B buyers make decisions at work.

They want to find the information faster and right to the point.

That is why website and search engine will be their go-to tools.

About The Author

Dan Hu

Stephen Tseng

Co-founder of dminorstudio. regularly writes about the intersection of AI, SEO, and B2B growth strategy.

Contact Us Subscribe to Our Newsletter

Practical B2B Marketing Tips to 10X Better Marketing Results

Join 2,000+ professionals getting: Proven growth tactics, battle-tested strategies, and real B2B case studies.

Stephen Tseng
Stephen Tseng

Dminorstudio Launches China Market Entry and Growth Programs for Global B2B Companies

Dminorstudio, a bicultural B2B digital marketing agency that helps Western companies enter and grow in the China market, today announced the launch of a China-hosted bilingual website for Grain & Protein Technologies' Climate Control & Air Treatment division.

Continue reading →

Stephen Tseng
Stephen Tseng

China GEO for Western B2B: A Beginner's Guide to Getting Cited by Chinese AI Answer Tools

China GEO is the practice of making your company's Chinese-language expertise easier for AI answer tools used by mainland Chinese buyers to find, understand, represent, and reference. When a buyer in Shanghai asks a Chinese AI assistant which vendor solves their problem, GEO is the work that decides whether your company shows up in that answer, and whether it shows up accurately.

Continue reading →

Stephen Tseng
Stephen Tseng

Why Translating Your Website Is Not Enough for China Market Entry: A B2B Guide to SEO, GEO, and Local Digital Growth

Many U.S. and international B2B companies assume that entering China only requires translating their English website into Chinese. In reality, China market entry requires a localized digital strategy that connects Baidu SEO, China-based AI search, GEO, WeChat, PPC, website structure, and buyer trust. This article explains why localization matters and how B2B companies can build a stronger foundation for digital growth in China.

Continue reading →