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Stephen Tseng
AI Content vs. Brand Authenticity: Does It Really Matter?
In the world of content marketing today, a heated debate is unfolding: Is AI-generated content eroding the "authenticity" of brands? This question is not just about the way content is created; it touches on the core of trust-building between brands and consumers.
Stephen Tseng
How to Choose the Right SEO Strategy for the China Marke
As companies increasingly look to expand into China, one of the most critical decisions they face is how to implement an effective SEO strategy that works in this unique digital environment. Unlike in the West, where Google dominates, China's SEO landscape is built around platforms like Baidu, Sogou, and Shenma. Choosing the right China SEO agency can determine whether your brand thrives or disappears in the noise.
Stephen Tseng
7 Digital Marketing Challenges Chinese Companies Must Overcome for Global Expansion
As more Chinese companies go global, "going overseas" has become the new norm. Especially in the B2B industry, companies seeking to build a brand and acquire leads overseas must have a systematic digital marketing strategy and ongoing SEO optimization. In reality, many still operate at an elementary level — “translate a website,” “open an ad account” — and see little return.