If your perfect B2B digital marketing means:
- A beautiful website,
- Fancy online ads
- Famous influencers
Without tracking conversion, you're winning in reverse.
If your perfect B2B digital marketing means:
- A beautiful website,
- Fancy online ads
- Famous influencers
Without tracking conversion, you're winning in reverse.
Join 1,900+ professionals getting: Proven growth tactics, battle-tested strategies, and real B2B case studies.
In recent years, more and more B2B enterprises are focusing on sustainable customer acquisition rather than relying solely on short-term advertising. However, when companies decide to enter the Chinese market, they often find that SEO in China is not simply about translating a website or inserting keywords. The technical barriers, content ecosystem differences, censorship mechanisms, and data system independence present unique challenges that many overseas marketing teams struggle to navigate.
Whether for ToB brand exposure, lead generation, industry-influence building, or expansion in cross-border trade, SaaS, industrial equipment, scientific manufacturing, etc., your visibility on Baidu determines whether you can be seen in China. Yet most outbound brands underestimate how complex Baidu marketing really is.
Entering 2025–2026, the Baidu search ecosystem is undergoing profound changes.
With GEO (Generative Engine Optimization) results increasingly replacing traditional search snippets , user behavior and search visibility are being reshaped.