Before you develop a marketing strategy, you should ask yourself what your business strategy is. Your marketing strategy should be based on your business strategy and brand strategy. Your marketing strategy is not equal to your business strategy.
The Biggest Internal Client for the B2B Marketing Team
The biggest internal client for the b2b marketing team is the sales team.
The sales team often has tons of requests for the b2b marketing team.
Want to know the top 2 requests?…👇
Request 1: generate sales leads through digital marketing
How the marketing department can help: generate high-quality leads through digital marketing
Request 2: improve online brand awareness
How marketing leaders can help: let potential clients see your company ads/website/articles more often
Let’s face the reality…
If the b2b sales team is happy with marketing results, b2b marketing team will be happy. Not the other way around.