Before you develop a marketing strategy, you should ask yourself what your business strategy is. Your marketing strategy should be based on your business strategy and brand strategy. Your marketing strategy is not equal to your business strategy.
Can B2B Companies Use Wechat to Generate Sales Leads In China?
Can B2B companies use WeChat to generate sales leads in China?
That is the one-million dollars question. The short answer is Yes. The long answer is you need to have the right systems.
Let’s look at the current problems with B2B company WeChat account first. I will write down my thoughts in the next post.
1. No next steps after publishing contents.
2. No connection between offline and online traffic.
3. No follow up with your followers.
4. No system to manage your followers.
5. No system to identify followers as sales prospects.
6. No system to deliver right contents to right followers.