Costly SEO/PPC Mistakes to Avoid in Greater China

Stephen Tseng | Created: Oct 21, 2023 Updated: Jul 18, 2024

An SEO/PPC mistake avoid at all costs in Greater China.

The approach differs in Hong Kong, Macao, Taiwan, and Mainland China.

Here are the reasons…👇

Hong Kong, Macao, and Taiwan use Google and Traditional Chinese.

Mainland China uses Baidu and Simplified Chinese.

Regarding vocabulary, each place has specific usages in a specific industry.

So...understanding the subtle difference in Greater China among…

1. Internet environment

2. Industry jargons

3. Language version

…will help your SEO/PPC campaigns target the audience more precisely.

About The Author

Dan Hu

Stephen Tseng

Co-founder of dminorstudio. regularly writes about the intersection of AI, SEO, and B2B growth strategy.

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