Before you develop a marketing strategy, you should ask yourself what your business strategy is. Your marketing strategy should be based on your business strategy and brand strategy. Your marketing strategy is not equal to your business strategy.
Costly SEO/PPC Mistakes to Avoid in Greater China
An SEO/PPC mistake avoid at all costs in Greater China.
The approach differs in Hong Kong, Macao, Taiwan, and Mainland China.
Here are the reasons…👇
Hong Kong, Macao, and Taiwan use Google and Traditional Chinese.
Mainland China uses Baidu and Simplified Chinese.
Regarding vocabulary, each place has specific usages in a specific industry.
So...understanding the subtle difference in Greater China among…
1. Internet environment
2. Industry jargons
3. Language version
…will help your SEO/PPC campaigns target the audience more precisely.