Stephen Tseng
An SEO/PPC mistake avoid at all costs in Greater China.
The approach differs in Hong Kong, Macao, Taiwan, and Mainland China.
Here are the reasons…👇
Hong Kong, Macao, and Taiwan use Google and Traditional Chinese.
Mainland China uses Baidu and Simplified Chinese.
Regarding vocabulary, each place has specific usages in a specific industry.
So...understanding the subtle difference in Greater China among…
1. Internet environment
2. Industry jargons
3. Language version
…will help your SEO/PPC campaigns target the audience more precisely.
