Company Overview
LBank is an exchange that provides blockchain technology services. It ranks an average of 17th on CoinMarketCap.
It uses SEO optimization and information flow advertising on blockchain-related websites for promotion.
Initial Challenges
On-site
● The overall SEO performance of the website was poor, which was unfavorable for search engine rankings.
Off-site
● Few paid channels were activated, and the overall advertising strategy was conservative.
Our Services — SEO
a) Comprehensive Website Analysis
● Customized SEO audit to increase website traffic and improve conversions.
Original Situation
● The client’s website traffic fluctuates significantly with the bull and bear markets in the cryptocurrency industry.
● In the early stage, most of the traffic came from organic channels.
SEO Implementation Plan
a) SEO Requirements Document
● Based on actual SEO conditions, customize SEO update requirements to comprehensively enhance on-site SEO for the website.
● Conduct a professional analysis of the project website, provide comprehensive optimization recommendations and requirements, and deliver actionable solutions for implementation to enhance the website's overall SEO performance.
b) KPI Development & Review
● Develop an SEO plan, breaking down KPI targets into monthly and weekly objectives.
● Conduct weekly progress reviews based on the plan.
c) Weekly SEO Reporting
d) Produce a weekly SEO report to promptly update clients on the latest traffic progress and lead generation status.
Content Optimization
Trading Product Page Updates and Expansion
● Add dedicated pages for different cryptocurrencies (BTC, ETH, popular altcoins) to capture more keywords.
Trending Events and Newly Listed Cryptocurrency Content
● Rapidly produce blog posts/announcements to boost indexing growth.
Knowledge Popularization and Trading Guides
● Topics like “What is Staking?” and “Spot vs. Futures Differences” to boost long-tail traffic.
Internationalization and Language Expansion
● Add or enhance multilingual sites (English, Korean, Russian, Vietnamese, etc.).
Technical Optimization
Technical SEO
● Improve Page Load Speed
Optimize above-the-fold rendering, cache strategies, and reduce JavaScript size.
● Mobile Experience Optimization
Responsive layouts better suited for H5/App entry point traffic diversion.
● URL Hierarchy and Standardization
Prevent duplicate crawling of parameterized pages.
Our Services — Advertising Promotion
● Campaign Objective: App registration, login, and deposits.
● Target Regions: India, Russia, Saudi Arabia, South Korea, Turkey
● Languages: English and local languages
● Channels: Localized traffic aggregators, BIGO
● Platforms: iOS, Android
Analysis & Optimization
● Track campaign performance, implement A/B testing, and optimize creatives based on results.
● Conduct weekly performance reviews and conversion attribution studies.
Our Services — SEM
● Cryptocurrency advertising on US channels requires Google's certified whitelist approval, so LBank is currently unable to run SEM campaigns.
Conclusion
a) On-site Traffic Trends
● Since March 2022, we've implemented Google SEO optimization and a comprehensive website overhaul.
● Recent overall site traffic has achieved phased growth, averaging a 60% increase.
● Organic traffic retention remains the highest.
● In September 2024, LBank's Google Ads platform underwent a brief decline due to review.
b) Deposit Status Update
Advertising Campaign Performance (Nov 2022 – Mar 2023)
● Unit: USD
● Data Tool: Integrated third-party Adjust for data aggregation and analysis, using last-click attribution logic.
● Channels: Titanium, Snapchat, Apple Search Ads
● Note: Due to privacy policies, specific conversion data has been anonymized and provided in aggregate form.
Channel Performance Summary
● Registration Conversion Rates:
- Titanium: Highest
- Apple Search Ads: Second
- Snapchat: Poor performance
● Monetization Behavior:
- Apple Search Ads: Strongest performer
- Brand keyword performance surpassed Tecdo channels after optimization
Forecast
● Apple Search Ads:
- 40% of investment
- 60% of monetization revenue
- Brand traffic becomes primary ROI driver
● Display Ads: Continue new user acquisition
● Snapchat: Supporting role
● Overall Budget: ~$200,000/year
● Optimized Markets: South Korea, Turkey, Saudi Arabia
● Conversion Rate: 20% installation and subsequent conversion rate maintained post-optimization
