My recent observation and experience in the Chinese market:
More B2B Chinese companies have been targeting overseas markets since 2023.
Why?
Because of the downturn in the Chinese economy.
Generally speaking, they would choose US and EU markets as a priority.
So…if your service or product can help them grow business in overseas markets…
You might find a new opportunity to grow your business as well.
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The U.S. market holds scale, some of the world’s deepest pockets, and brand prestige. But many Chinese B2B companies entering the U.S. end up repeating mistakes: competing on price, assuming domestic channels transfer, or underinvesting in localization. Some insights from adjacent cases.
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