The sales team has the BIGGEST stereotype for the B2B marketing team.
The B2B marketing team only knows the market data.
They don’t know the market, aka customers.
B2B Marketing leaders should talk to clients with the sales team frequently.
Why?
You can only know if your marketing messaging is right by talking to clients.
Yes, you can analyze data to know the answers.
But there is some information the data can’t tell you, such as…
Why is my marketing messaging not working?
What are the objections in their head?
That information will improve your B2B marketing campaign and strategy drastically.
Plus, you can understand how the sales team communicates with clients.
This will give you an idea of how your marketing campaign can support the sales team.
Another plus, you will earn respect, aka a good relationship with the sales team.
Because they saw you spend time working with them to understand their customers, not just the “market data.”
So…don’t be that marketing person sitting in the office all day long thinking you know the “market.”
Go out and talk to the customers more!
As marketing leaders, how often do you talk to your customers?
About The Author
Stephen Tseng
Co-founder of dminorstudio. regularly writes about the intersection of AI, SEO, and B2B growth strategy.