Before you develop a marketing strategy, you should ask yourself what your business strategy is. Your marketing strategy should be based on your business strategy and brand strategy. Your marketing strategy is not equal to your business strategy.
Finding Clients in China's Targeted Growth Industries
2024/05/25
One more learning during my recent China trip:
Many cities in China invest considerable resources to attract domestic and foreign businesses to their areas.
They usually focus on certain industries, e.g., healthcare.
There are 4 opportunities here:
1. Help them find clients
2. Help their clients localize
3. Help their clients grow their business
4. Help their clients get funding from PE/VC
If your service or product can help on either one of 4 opportunities…
Congrats!
You find a new potential market segment to grow your business.
