Forget Hard Sells: Build Relationships in B2B

Stephen Tseng

Don’t hard-sell in B2B digital marketing campaigns.

It rarely works.

The end goal of B2B digital marketing is to generate sales.👇

But, to achieve the goal, it is crucial to focus on…

How to develop a relationship with potential clients.

Here is why.

No relationship => No trust => No conversation => No deal

B2B potential clients rarely make a purchase, just because they saw online promotion ads.

You always need to have a conversation with them to close the deal.

So…next time when you develop B2B digital marketing campaign…

Keep the end goal in mind but focus on how to develop a relationship.

About The Author

Dan Hu

Stephen Tseng

Co-founder of dminrostudio

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