Forget Unique Visitors: Why Page Views Win in B2B Niches

Stop chasing the highest unique visitor number on your data report.

It doesn't work in the B2B niche market.

Why?…👇

If your target market is a niche, you should focus on page views rather than unique visitors on your traffic data.

In other words, you should focus on returning users on your traffic data.

Here is the reason…

If your market is a niche segment, it usually means the number of your target audience is relatively small and very specific.

Keeping chasing higher unique visitor traffic will result in hitting a traffic plateau very soon without increasing conversion.

Instead, focusing on making your potential customers stay longer and return to your website will help the conversion rate.