Sales is all about follow-up.
Not only sales but marketing is also the process of follow-up.
They are just in different forms.
Sales is a one-to-one follow-up.
Marketing is one-to-many follow-up.
You will need both forms to build up the trust with clients.
More importantly, whether sales or marketing follow-up, you all need to do it more than once…
Probably much more than once.
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Most Western companies get China wrong.
The market size pulls you in.
The complexity spits you out.
I've reviewed 50+ B2B marketing campaigns this year.
The ones that failed? They all made the same mistake.
They tried to do everything at once.
China B2B marketing isn't harder. It's just different.
And most companies fail because they treat it like a translation exercise.
You can't copy-paste your US strategy and expect Chinese buyers to respond.