How B2B Companies Can Use E-commerce to Sell Complex Products

B2B firms often have complex pricing and shipping cost for their products.

What if there is a way to use e-commerce to sell products?

Curious to know? Here is the approach…👇

Other than listing your price on the product page, you can use the shopping cart as a contact form.

The process is like this:

1. The product page will have no price, but the customer can add the product to the shopping cart and check out.

2. After the sales team receive the order, they can quote the price and make the customer pay.

Of course, there are pros and cons to this approach:

Pros:

1. No need to spend a lot developing complicated pricing and shipping calculation system on the e-commerce system.

2. Build up a relationship before the customers buy.

3. Pricing will not be in public.

4. The sales team will be clear on what products this customer needs.

Cons:

1. The purchase process will be longer for both parties.

2. The customer might feel it is complicated to purchase.

3. The sales team needs to spend more time closing deals.

Yes, this approach is not perfect, but it does solve some B2B companies’ problems -

1. Low budget for a website e-commerce system,

2. Unwilling to have a price in public.