How B2B Digital Marketing Can Impact Trade Show

Stephen Tseng

Attending trade shows is a must for 99% B2B companies.

3 things are often missing from digital marketing during trade shows.

Doing them will maximize digital marketing results from trade shows…👇

Before the trade show, there are 3 things to do for your digital marketing campaigns:

1. Update the information at the website.

2. Extend online ads running time.

3. Use your company and competitors’ names as PPC search keywords.

The reasoning is simple.

During the trade show, more people will search for your company and competitor online during or after work hours.

Those people could be your potential buyers.

You don’t want to miss the opportunity to direct them to your website.

Also, you want to make sure your website has accurate and updated information for them.

It sounds like every company should know that already.

But trust me.

Lots of companies forget to do these 3 simple things.

About The Author

Dan Hu

Stephen Tseng

Co-founder of dminrostudio

Practical B2B Marketing Tips to 10X Better Marketing Results

Join 1,900+ professionals getting: Proven growth tactics, battle-tested strategies, and real B2B case studies.

Stephen Tseng
Stephen Tseng

Why Choosing an Experienced Baidu SEO Agency Is the Key to B2B Success in China

In today’s wave of globalization, more and more B2B companies are targeting the Chinese market. Whether it’s manufacturing, technology, or service-oriented businesses, digital marketing has become the main driver for acquiring new clients. In China, Baidu holds over 70% of the search engine market share, making it the first choice for brands to build visibility and acquire customers. SEO optimization is no longer optional — it is an essential part of every B2B go-to-market strategy.

Continue reading →

Stephen Tseng
Stephen Tseng

The Core of Lead Growth: Embedding SEO Optimization into Daily Marketing Practices


In today’s digital-first business environment, every B2B company is eager to generate high-quality marketing leads. While PPC ads can deliver short-term traffic spikes, they don’t create long-term marketing assets. On the other hand, SEO optimization (Search Engine Optimization) works like compound interest—it continuously builds visibility, credibility, and organic traffic for your website over time.

Continue reading →

Stephen Tseng
Stephen Tseng

Why B2B Companies Need Advertising Experts for Google PPC: The Key to Precision Lead Generation

For B2B companies, competing in overseas markets is intense. Sales cycles are long, decision-making involves multiple stakeholders, and customer acquisition costs remain high. Compared to traditional trade shows or distribution channels, Google PPC (Pay-Per-Click) advertising provides a more direct and measurable way to acquire leads.

Continue reading →