How B2B Seasonality Impacts Marketing

Stephen Tseng

The truth behind B2B business seasonality…

How does business seasonality impact marketing activities?

Here is the general B2B industry seasonality...👇

1. High season 1: March - June

2. High season 2: September - November

Plus, December is in the high season in China due to the late Chinese New Year.

In high season, there will be more business activities.

It is an excellent time to promote more.

On the other hand...

Low season can be used to prepare for or warm up digital marketing campaigns.

About The Author

Dan Hu

Stephen Tseng

Co-founder of dminrostudio

Contact Us Subscribe to Our Newsletter

Practical B2B Marketing Tips to 10X Better Marketing Results

Join 1,900+ professionals getting: Proven growth tactics, battle-tested strategies, and real B2B case studies.

Stephen Tseng
Stephen Tseng

Why Professional Paid Search Management in China Matters for Your Brand's Growth

In China's digital ecosystem, paid search in China —especially on Baidu, the country's largest search engine—remains one of the most powerful tools for brand visibility and lead generation.

Continue reading →

Stephen Tseng
Stephen Tseng

Redesigning Global B2B Website for Trust: How Enelco Built Digital Credibility That Sells

Enelco International is a company that supplies industrial equipment to Fortune 500 companies, including GE Energy, Alstom Power, and Hita-chi Plant Technologies, in the air pollution control field.

Continue reading →

Stephen Tseng
Stephen Tseng

The Future of SEO in 2026: When AI and SEO Collide

As artificial intelligence continues to reshape the digital world, 2026 marks a new era for SEO . From how content is created to how users search, AI is fundamentally transforming the way businesses optimize their websites, target keywords, and sustain organic traffic.

Continue reading →