Before you develop a marketing strategy, you should ask yourself what your business strategy is. Your marketing strategy should be based on your business strategy and brand strategy. Your marketing strategy is not equal to your business strategy.
How B2B Seasonality Impacts Marketing
2023/10/04
The truth behind B2B business seasonality…
How does business seasonality impact marketing activities?
Here is the general B2B industry seasonality...👇
1. High season 1: March - June
2. High season 2: September - November
Plus, December is in the high season in China due to the late Chinese New Year.
In high season, there will be more business activities.
It is an excellent time to promote more.
On the other hand...
Low season can be used to prepare for or warm up digital marketing campaigns.
