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How B2B Seasonality Impacts Marketing

Stephen Tseng | Created: Oct 4, 2023 Updated: Jul 18, 2024

The truth behind B2B business seasonality…

How does business seasonality impact marketing activities?

Here is the general B2B industry seasonality...👇

1. High season 1: March - June

2. High season 2: September - November

Plus, December is in the high season in China due to the late Chinese New Year.

In high season, there will be more business activities.

It is an excellent time to promote more.

On the other hand...

Low season can be used to prepare for or warm up digital marketing campaigns.

About The Author

Dan Hu

Stephen Tseng

Co-founder of dminorstudio. regularly writes about the intersection of AI, SEO, and B2B growth strategy.

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