Yes, sadly, LinkedIn is blocked in China.
But you might still use it to reach people there.
Here is why…👇🏻
If your target audience fits those two types:
1. Senior and middle-level managers in international companies
2. Domestic companies that target the overseas market
Those two types of audiences are still active on LinkedIn.
If these two profiles suit your target audience, it is worth a try.
You might be surprised at the results.
Join 1,900+ professionals getting: Proven growth tactics, battle-tested strategies, and real B2B case studies.
In today’s wave of globalization, more and more B2B companies are targeting the Chinese market. Whether it’s manufacturing, technology, or service-oriented businesses, digital marketing has become the main driver for acquiring new clients. In China, Baidu holds over 70% of the search engine market share, making it the first choice for brands to build visibility and acquire customers. SEO optimization is no longer optional — it is an essential part of every B2B go-to-market strategy.
In today’s digital-first business environment, every B2B company is eager to generate high-quality marketing leads. While PPC ads can deliver short-term traffic spikes, they don’t create long-term marketing assets. On the other hand, SEO optimization (Search Engine Optimization) works like compound interest—it continuously builds visibility, credibility, and organic traffic for your website over time.
For B2B companies, competing in overseas markets is intense. Sales cycles are long, decision-making involves multiple stakeholders, and customer acquisition costs remain high. Compared to traditional trade shows or distribution channels, Google PPC (Pay-Per-Click) advertising provides a more direct and measurable way to acquire leads.