Navigating the Maze of Greater China's Fragmented Internet Ecosystem

Stephen Tseng

8 out of 10 marketing leaders probably don’t know this.

Are you one of them?

People might think the Greater China (Mainland China, Taiwan, Macau, Hong Kong) areas have the same internet landscape.

It is not true.

Each area has popular applications.

1. Taiwan: Line (an instant message app), Facebook, and Google.

2. Hong Kong: WhatsApp, Facebook, and Google.

3. Macau: WeChat, Facebook, and Google.

4. Mainland China: WeChat, Baidu (search engine in China), and Weibo (Twitter in China).

In addition to the difference in popular apps, there is a subtlety that requires attention.

“Written characters.”

Yes, the Greater China areas all use Chinese characters.

But there is a difference…

1. Hong Kong, Macao, and Taiwan: Traditional Chinese Characters.

2. Mainland China: Simplified Chinese Characters.

To create a successful marketing strategy, you need to consider the target audience’s preferences in the area.

Otherwise, your digital marketing efforts may not effectively reach your target audience.

About The Author

Dan Hu

Stephen Tseng

Co-founder of dminrostudio

Contact Us Subscribe to Our Newsletter

Practical B2B Marketing Tips to 10X Better Marketing Results

Join 1,900+ professionals getting: Proven growth tactics, battle-tested strategies, and real B2B case studies.

Stephen Tseng
Stephen Tseng

New Directions for B2B User Growth: From Precise Acquisition to Long-Term Conversion

In today's highly competitive global environment, one of the greatest challenges facing B2B companies is how to achieve sustainable user growth . Unlike B2C, the B2B decision-making process is longer, involves multiple stakeholders, and has a more complex conversion cycle.

Continue reading →

Stephen Tseng
Stephen Tseng

The Impact of the Latest GEO on B2B SEO: A New Direction for Global Marketing

As global digital marketing evolves rapidly, the emergence of GEO (Generative Engine Optimization) is redefining how B2B companies approach SEO. Unlike traditional SEO, which mainly optimizes for search engines, GEO focuses on optimizing for generative AI-driven search experiences. For B2B companies engaged in global expansion, this shift brings both challenges and opportunities.

Continue reading →

Stephen Tseng
Stephen Tseng

The Core of Lead Growth: Embedding SEO Optimization into Daily Marketing Practices


In today’s digital-first business environment, every B2B company is eager to generate high-quality marketing leads. While PPC ads can deliver short-term traffic spikes, they don’t create long-term marketing assets. On the other hand, SEO optimization (Search Engine Optimization) works like compound interest—it continuously builds visibility, credibility, and organic traffic for your website over time.

Continue reading →