Stephen Tseng
Don't do B2B marketing like an amateur.
Instead, try this:
1. Understand your customers:
- What are the pain points?
- What is the goal?
- What is their business model?
2. Develop the correct value propositions:
- Why do they need your solution?
- How does your solution solve the problem?
- What are the results?
3. Use a data-driven approach to execute:
- What metrics do you need to measure?
- How do you measure the campaigns?
- Optimize your strategy and campaigns based on data.
Most people get this all wrong.
They make it all about shiny marketing tactics.
Wrong.
Successful B2B marketing is about focusing on boring basics people often ignore.
So go build that marketing fundamental muscle.
