dminorstudio
Home Blog One Thing Every B2B Digital Marketing Campaign Should Track

One Thing Every B2B Digital Marketing Campaign Should Track

Stephen Tseng

The truth about tracking B2B digital marketing campaigns.

There are so many vital data we need to track.

Ultimately, there is only data we can’t miss. Here is the one…👇🏻

The only data we can’t miss is …

"Conversion" aka "sales leads"

I know…you might think it is obvious.

You will be surprised how many times B2B marketing teams forgot to track conversion for their digital marketing campaigns.

Without understanding your conversion rate, other metrics like UV or PV become less meaningful.

About The Author

Dan Hu

Stephen Tseng

Co-founder of dminrostudio

Contact Us Subscribe to Our Newsletter

Practical B2B Marketing Tips to 10X Better Marketing Results

Join 2,000+ professionals getting: Proven growth tactics, battle-tested strategies, and real B2B case studies.

Stephen Tseng
Stephen Tseng

How GEO Optimization Will Drive B2B Customer Growth in Internaional Marketing by 2026

As global B2B competition intensifies, customer acquisition is becoming more complex, more expensive, and more fragmented. By 2026, traditional SEO alone will no longer be sufficient to support sustainable growth in overseas markets. A new optimization layer is rapidly emerging at the intersection of AI and search: GEO (Generative Engine Optimization) .

Continue reading →

Stephen Tseng
Stephen Tseng

How Local Chinese Agencies Empower Global Brands to Succeed in China

Entering the Chinese market is fundamentally different from expanding into other global regions. China operates on its own digital ecosystem, marketing rules, and user behavior patterns. For overseas companies, especially B2B brands, working with a local Chinese agency is no longer optional—it is a strategic necessity.

Continue reading →

Stephen Tseng
Stephen Tseng

AI-Optimized GEO in 2026: The Next Growth Engine for B2B Customer Acquisition

As generative AI becomes deeply embedded in search and decision-making processes, the digital marketing landscape in 2026 is undergoing a fundamental shift. More users are no longer following the traditional “search + click” journey. Instead, they are turning directly to tools like ChatGPT, Gemini, and Claude to get recommendations, compare solutions, and even make purchasing decisions.

Continue reading →