Harsh truth here.
Some LinkedIn users only engage with you when seeking new opportunities.
If I don’t have a relationship with them, I am not eager to help them.
Online networking is like offline networking.
It takes time to build a relationship.
So…don’t be active on LinkedIn only when you have needs.
It is too late.
Spend time having a conversation with your contacts regularly.
The best time to network is when you don’t need to network.
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Most Western companies get China wrong.
The market size pulls you in.
The complexity spits you out.
I've reviewed 50+ B2B marketing campaigns this year.
The ones that failed? They all made the same mistake.
They tried to do everything at once.
China B2B marketing isn't harder. It's just different.
And most companies fail because they treat it like a translation exercise.
You can't copy-paste your US strategy and expect Chinese buyers to respond.