Before you develop a marketing strategy, you should ask yourself what your business strategy is. Your marketing strategy should be based on your business strategy and brand strategy. Your marketing strategy is not equal to your business strategy.
Top 3 Digital Marketing Approaches Still Work for Most B2B Companies in China
You will be surprised at my learnings.
Here are three B2B digital marketing approaches still working in China…
1. Baidu SEO - Yes, SEO is still not dead, especially in B2B.
2. Baidu PPC - Again, PPC is not dead in B2B, either.
3. WeChat Marketing - Yes, WeChat is not only for B2C. It is also for B2B in China.
These 3 digital marketing approaches are not sexy at all.
The truth is they are time-tested.
More importantly, they deliver the top 2 results most B2B companies want to have:
1. Generate sales leads
2. Improve brand awareness
What is your experience?