Before you develop a marketing strategy, you should ask yourself what your business strategy is. Your marketing strategy should be based on your business strategy and brand strategy. Your marketing strategy is not equal to your business strategy.
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5 Ways Digital Habits in China Are Unlike Anywhere Else
2024/03/01
5 reasons why user behaviors in China are different.
1. Rarely use text messages or email in daily life
What do they use instead of text messages and email?
Answer: WeChat
2. Use Alipay and WeChat Pay mainly to pay online/offline.
LinkedIn Marketing: It's About Conversations, Not Just Content
2024/02/27
LinkedIn marketing is not just about posting your content.
The content is just part of the system, but not all.
You need to engage your target audience proactively.👇
They are two ways to engage.
1. Through posts or article comments to have a conversation.
The #1 B2B Marketing Mistake That Kills Sales Leads
2024/02/23
One HUGE B2B digital marketing mistake to avoid at all costs.
If you fail to do this…
All your digital marketing efforts will be gone.👇
One of the B2B digital marketing goals is to generate sales leads.
Forget Hard Sells: Build Relationships in B2B
2024/02/22
Don’t hard-sell in B2B digital marketing campaigns.
It rarely works.
The end goal of B2B digital marketing is to generate sales.👇
But, to achieve the goal, it is crucial to focus on…
How to develop a relationship with potential clients.
Here is why.
End the Stereotype: Marketers Must Meet Customers
2024/02/15
The sales team has the BIGGEST stereotype for the B2B marketing team.
The B2B marketing team only knows the market data.
They don’t know the market, aka customers.
B2B Marketing leaders should talk to clients with the sales team frequently.
Why?
