Before you develop a marketing strategy, you should ask yourself what your business strategy is. Your marketing strategy should be based on your business strategy and brand strategy. Your marketing strategy is not equal to your business strategy.
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B2B Value Proposition Validation for Global Entry
2024/03/22
Don’t make this B2B marketing mistake when expanding to new international markets.
When B2B companies consider expanding their business to new international markets…
Maximize Your Reach: Leveraging WeChat for Marketing in China
2024/03/06
Try this when you chat with any potential customers in China on social media platforms.👇
When you engage with potential customers in China on any social media platforms outside China…
You should do one thing:
Forget Unique Visitors: Why Page Views Win in B2B Niches
2024/03/02
Stop chasing the highest unique visitor number on your data report.
It doesn't work in the B2B niche market.
Why?…👇
If your target market is a niche, you should focus on page views rather than unique visitors on your traffic data.
Navigating the Maze of Greater China's Fragmented Internet Ecosystem
2024/03/01
8 out of 10 marketing leaders probably don’t know this.
Are you one of them?
People might think the Greater China (Mainland China, Taiwan, Macau, Hong Kong) areas have the same internet landscape.
It is not true.
Each area has popular applications.
The Art and Science of Following Up in Business
2024/03/01
Sales is all about follow-up.
Not just sales, marketing is also the process of follow-up.
They are just in different forms.
Sales is a one-to-one follow-up.
Marketing is one-to-many follow-up.
You will need both forms to build up the trust with clients.
