Before you develop a marketing strategy, you should ask yourself what your business strategy is. Your marketing strategy should be based on your business strategy and brand strategy. Your marketing strategy is not equal to your business strategy.
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The #1 B2B Marketing Mistake You Must Avoid at All Costs
2024/01/19
One big B2B digital marketing mistake…
You MUST avoid at all cost.
The sooner you optimizes it, the less damage you will receive…👇
Every B2B company should spend enough resources on self-owned online channels.
The B2B Marketing Mistake That Cripples Business
2024/01/17
One big B2B digital marketing mistake…
You MUST avoid at all cost.
The sooner you optimizes it, the less damage you will receive…👇
Every B2B company should spend enough resources on self-owned online channels.
Why Sales Teams are Marketing's BFF for B2B Success
2024/01/16
Successful B2B marketing campaigns need strong sales team support.
No exception.
As a marketing leader, you will need a sales team to:👇
The Old Way is Out: Why B2B Marketing Needs a New Approach
2023/12/28
How to do B2B marketing:
Old way
1. Heavily invest in trade shows.
2. No clear ROI measurements.
3. Only sales lead marketing.
4. Ignore marketing.
New Way
99% of B2B Strategies Fail the Long Game
2023/12/28
99% of B2B digital marketing strategy I see doesn’t do enough:
* Playing a long game
* Collecting market feedback and data
* Talking to customers
Too much quick win.
Not enough strategic play.
