We have helped many of our B2B (Business to Business) clients deign and develop websites. Most of the websites were built via Drupal. We summarize our learning about what a better B2B company website is.
Drupal is a powerful content management system. It is also a good CMS for SEO (Search Engine Optimization). Google is the biggest search engine in the world. But when it comes to China, Baidu is the biggest one.
WeChat is the most popular mobile app in China. Unlike any other IM app, WeChat is an app which can do a lot of things. If you want to communicate with your clients in China, the best communication tool is WeChat.
We mentioned that a website is not only for display but also for selling on the previous article. For a B2B company website, the goal of selling on a website is to get sales leads. With this goal in mind, when we plan the website structure, we should implement a marketing funnel on the whole website structure.
If I have an English website running in the US, and I want to localize my website for the Chinese market. What should I do? This is a real situation our clients ran into over the last few years. We have helped our clients to localize their website for Chinese market. Below are a few tips we learned from our experience:
When we talk with our clients about a new website, they usually focus on how they want to design their website and what features they would like to have. But before we decide on the design and features, we would recommend our clients do some research. It will lead the client in the right direction when we move into website planning phase.