We have helped many of our B2B (Business to Business) clients deign and develop websites. Most of the websites were built via Drupal. We summarize our learning about what a better B2B company website is.
Drupal is a powerful content management system. It is also a good CMS for SEO (Search Engine Optimization). Google is the biggest search engine in the world. But when it comes to China, Baidu is the biggest one.
For a B2B company, WeChat should be a channel for promoting their business and engaging with their clients or prospects. Before you promote your business using WeChat, you should have a WeChat marketing strategy as a roadmap.
WeChat is the most popular mobile app in China. Unlike any other IM app, WeChat is an app which can do a lot of things. If you want to communicate with your clients in China, the best communication tool is WeChat.
We mentioned that a website is not only for display but also for selling on the previous article. For a B2B company website, the goal of selling on a website is to get sales leads. With this goal in mind, when we plan the website structure, we should implement a marketing funnel on the whole website structure.
If I have an English website running in the US, and I want to localize my website for the Chinese market. What should I do? This is a real situation our clients ran into over the last few years. We have helped our clients to localize their website for Chinese market. Below are a few tips we learned from our experience: