5 Digital Marketing Approaches Work for Almost All B2B Companies

Stephen Tseng

5 digital marketing approaches work for almost all B2B companies.

No need to chase shiny objects. Spend more time doing them well.

Here are those 5 approaches…👇🏻

1. A website with good content and funnels

2. LinkedIn marketing

3. Search Engine Optimization

4. Search ads

5. Email marketing

Yes, those 5 approaches are not new and sexy at all.

But they have been time-testing.

If you ask the B2B companies that perform very well in digital marketing…

Most likely, at least 1 of 5 approaches will be their top-performing one.

So, stop chasing new shiny, and sexy tactics.

Go back to those fundamental channels and do them well.

When in doubt, go back to the basics.

About The Author

Dan Hu

Stephen Tseng

Co-founder of dminrostudio

Contact Us Subscribe to Our Newsletter

Practical B2B Marketing Tips to 10X Better Marketing Results

Join 2,000+ professionals getting: Proven growth tactics, battle-tested strategies, and real B2B case studies.

Stephen Tseng
Stephen Tseng

How Local Chinese Agencies Empower Global Brands to Succeed in China

Entering the Chinese market is fundamentally different from expanding into other global regions. China operates on its own digital ecosystem, marketing rules, and user behavior patterns. For overseas companies, especially B2B brands, working with a local Chinese agency is no longer optional—it is a strategic necessity.

Continue reading →

Stephen Tseng
Stephen Tseng

AI-Optimized GEO in 2026: The Next Growth Engine for B2B Customer Acquisition

As generative AI becomes deeply embedded in search and decision-making processes, the digital marketing landscape in 2026 is undergoing a fundamental shift. More users are no longer following the traditional “search + click” journey. Instead, they are turning directly to tools like ChatGPT, Gemini, and Claude to get recommendations, compare solutions, and even make purchasing decisions.

Continue reading →

Stephen Tseng
Stephen Tseng

Why the 2026 Chinese Market Competition Requires a Truly Business-Savvy China SEO Agency

In recent years, more and more B2B enterprises are focusing on sustainable customer acquisition rather than relying solely on short-term advertising. However, when companies decide to enter the Chinese market, they often find that SEO in China is not simply about translating a website or inserting keywords. The technical barriers, content ecosystem differences, censorship mechanisms, and data system independence present unique challenges that many overseas marketing teams struggle to navigate.

Continue reading →