5 Digital Marketing Approaches Work for Almost All B2B Companies

Stephen Tseng

5 digital marketing approaches work for almost all B2B companies.

No need to chase shiny objects. Spend more time doing them well.

Here are those 5 approaches…👇🏻

1. A website with good content and funnels

2. LinkedIn marketing

3. Search Engine Optimization

4. Search ads

5. Email marketing

Yes, those 5 approaches are not new and sexy at all.

But they have been time-testing.

If you ask the B2B companies that perform very well in digital marketing…

Most likely, at least 1 of 5 approaches will be their top-performing one.

So, stop chasing new shiny, and sexy tactics.

Go back to those fundamental channels and do them well.

When in doubt, go back to the basics.

About The Author

Dan Hu

Stephen Tseng

Co-founder of dminrostudio

Contact Us Subscribe to Our Newsletter

Practical B2B Marketing Tips to 10X Better Marketing Results

Join 1,900+ professionals getting: Proven growth tactics, battle-tested strategies, and real B2B case studies.

Stephen Tseng
Stephen Tseng

Why Modern Baidu SEO Requires a Professional Team

Entering 2025–2026, the Baidu search ecosystem is undergoing profound changes.
With GEO (Generative Engine Optimization) results increasingly replacing traditional search snippets , user behavior and search visibility are being reshaped.

Continue reading →

Stephen Tseng
Stephen Tseng

Break into The U.S. Market: 3 Easy Steps for Chinese B2B Company

The U.S. market holds scale, some of the world’s deepest pockets, and brand prestige. But many Chinese B2B companies entering the U.S. end up repeating mistakes: competing on price, assuming domestic channels transfer, or underinvesting in localization. Some insights from adjacent cases.

Continue reading →

Stephen Tseng
Stephen Tseng

Full-Funnel Digital Marketing: How B2B Companies Can Drive High-Quality Lead Growth

In today’s increasingly competitive global marketplace, B2B companies face dual challenges: generating enough leads and converting them effectively. Whether you are an emerging business or an established enterprise, the question remains — how can you reach the right audience, nurture trust, and turn visibility into measurable growth?

Continue reading →