99% of B2B digital marketing strategy I see doesn’t do enough:
* Playing a long game
* Collecting market feedback and data
* Talking to customers
Too much quick win.
Not enough strategic play.
Co-founder of dminorstudio. regularly writes about the intersection of AI, SEO, and B2B growth strategy.
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Six months. Half a million dollars. Zero customers. A Western B2B company decides to enter China. Someone on the leadership team says "let's do this right." So they commission a Chinese website with ICP filing. They build out a WeChat ecosystem. They hire a local marketing lead. They budget for compliance, legal, trademark registration.
Generative Engine Optimization, or GEO, is becoming increasingly important for B2B companies expanding into international markets. This article explains how U.S. and global B2B brands can optimize their websites, content, case studies, and localization strategy for both global AI tools such as ChatGPT, Google AI Overviews, Gemini, Perplexity, and Microsoft Copilot, as well as China-based AI tools such as Baidu AI Search, Wenxin Yiyan, Qwen, Doubao, Kimi, DeepSeek, Tencent Yuanbao, 360 AI Search, and Metaso.
For European and U.S. B2B companies entering China, a translated website is not enough. Learn how a localized China market website, Baidu SEO, Baidu PPC, WeChat marketing, GEO, and conversion strategy can help international companies build trust, visibility, and qualified leads in China.