Stephen Tseng
The truth about influencer marketing for B2B products.
Influencer marketing is not worth the effort for most B2B companies.
Why?…👇
B2B customers are very solution-driven and industry-specific.
They usually can do their research.
They don’t need influencers to recommend things.
They want proof that this solution can help them, like case studies or whitepapers.
That explains why content-based marketing works better in B2B marketing, e.g., content marketing, SEO, and PPC.
What are your thoughts on B2B influencer marketing?
