Stephen Tseng
LinkedIn marketing is not only about posting your content.
The content is just part of the system, but not all.
You need to engage your target audience proactively.👇
Two ways to engage:
1. Through posts or article comments to have a conversation.
2. Through DM to have a conversation.
In LinkedIn marketing, the content serves as a tool.
Use content as a magnet to start a conversation.
Many B2B companies post content and wait for leads to come.
They do it wrong!
Good LinkedIn marketing must mix inbound and outbound activities to gain the best results.
Remember, LinkedIn is a social network, not a blog platform.
You need to have a conversation to build a relationship first.
Relationships come first, leads second.
