B2B Marketing Truth: 95% of Leads Aren't Sales Ready Yet

Stephen Tseng

The truth about the potential clients from B2B digital campaigns.

Yes, your b2b digital marketing efforts is to find potential clients.

But you, including myself, often forget one thing…

Just like offline potential clients, 95% of these online potential clients are not ready to buy.

Instead of hard-selling solutions, you need to nurture them.  Next time, when you start B2B digital marketing campaigns, don’t forget those 95% not-ready-buy potential clients.

Put them in your CRM and nature them all the time.

That is how B2B marketing works…

Build a relationship with your clients before they buy.

About The Author

Dan Hu

Stephen Tseng

Co-founder of dminrostudio

Practical B2B Marketing Tips to 10X Better Marketing Results

Join 1,900+ professionals getting: Proven growth tactics, battle-tested strategies, and real B2B case studies.

Stephen Tseng

New Directions for B2B User Growth: From Precise Acquisition to Long-Term Conversion

In today's highly competitive global environment, one of the greatest challenges facing B2B companies is how to achieve sustainable user growth . Unlike B2C, the B2B decision-making process is longer, involves multiple stakeholders, and has a more complex conversion cycle.

Continue reading →

Stephen Tseng

The Impact of the Latest GEO on B2B SEO: A New Direction for Global Marketing

As global digital marketing evolves rapidly, the emergence of GEO (Generative Engine Optimization) is redefining how B2B companies approach SEO. Unlike traditional SEO, which mainly optimizes for search engines, GEO focuses on optimizing for generative AI-driven search experiences. For B2B companies engaged in global expansion, this shift brings both challenges and opportunities.

Continue reading →

Stephen Tseng

The Core of Lead Growth: Embedding SEO Optimization into Daily Marketing Practices

In today’s digital-first business environment, every B2B company is eager to generate high-quality marketing leads. While PPC ads can deliver short-term traffic spikes, they don’t create long-term marketing assets. On the other hand, SEO optimization (Search Engine Optimization) works like compound interest—it continuously builds visibility, credibility, and organic traffic for your website over time.

Continue reading →