Background
PERFECT is a NASDAQ-listed leading global SaaS provider. It specializes in Artificial Intelligence (AI) and Augmented Reality (AR) solutions for the beauty and fashion industry.
Due to the global IT strategy, the website is centrally managed from its headquarters in Taiwan, adding complexity to Baidu SEO and PPC optimization efforts. To boost online visibility within Mainland China, PERFECT adopted a strategy involving Baidu SEO and Baidu PPC for online promotion.
Beginning
In the beginning, the website traffic is relatively low. The website traffic statistics from August 2021 to November 2021 are:
- Organic traffic: average between 1,000 and 2,000 monthly UV (Unique Visitor).
- Baidu PPC: monthly 130 PV (Page Views).
PFC - Simplified Chinese Website
Baidu PPC Process
a) Develop PPC campaigns
We developed ad creatives according to target keywords and brand identity. The goal is to enhance keyword relevancy in search engine results.
b) Keyword Research
Each click could be a potential client, given the pay-per-click (PPC) nature. Our approach involved intensive keyword research and employed iterative testing and trial runs to determine the most cost-effective and high-performing keyword combinations.
c) Constant keyword and Ad Copy Optimization
Perfection in marketing is an iterative process. We consistently fine-tuned our strategies based on the latest data, continually optimizing for the best-performing combinations of ads and keywords.
d) Define Ads Conversion
The primary goal of driving traffic is to convert visitors into potential customers. We strategically deployed conversion components on web pages to track this journey, such as lead capture forms and hotlines. These measures allowed us to gauge the effectiveness of our Baidu PPC campaigns.
e) Record All the Optimization Processes
f) Deliver Comprehensive Data Analytics Reports
Baidu SEO Process
We conducted comprehensive SEO audits to find optimization opportunities and provide professional recommendations.
a) SEO Audit
b) Develop SEO Plans
Our approach involved segmenting monthly and weekly goals, tracking key performance indicators (KPI), and conducting weekly progress reviews to fine-tune strategies.
c) Deliver SEO Reports
We maintained an open channel of communication with the client, based on timely feedback on the latest traffic trends and lead generation metrics.
Results
Starting in December, we initiated Baidu SEO and PPC campaigns, which led to a consistent growth in website traffic.
By March 2022, traffic had surged by an impressive 150%.
Between December 2021 and April 2022, the weekly leads grew 10X.
About The Author
Stephen Tseng
Co-founder of dminorstudio. regularly writes about the intersection of AI, SEO, and B2B growth strategy.