dminorstudio
Home Blog Top 3 Digital Marketing Approaches Still Work for Most B2B Companies in China

Top 3 Digital Marketing Approaches Still Work for Most B2B Companies in China

Stephen Tseng | Created: Aug 11, 2023 Updated: Jul 18, 2024

You will be surprised at my learnings.

Here are three B2B digital marketing approaches still working in China…

1. Baidu SEO - Yes, SEO is still not dead, especially in B2B.

2. Baidu PPC - Again, PPC is not dead in B2B, either.

3. WeChat Marketing - Yes, WeChat is not only for B2C. It is also for B2B in China.

I know…

These 3 digital marketing approaches are not sexy at all.

The truth is they are time-tested.

More importantly, they deliver the top 2 results most B2B companies want to have:

1. Generate sales leads

2. Improve brand awareness

About The Author

Dan Hu

Stephen Tseng

Co-founder of dminorstudio. regularly writes about the intersection of AI, SEO, and B2B growth strategy.

Contact Us Subscribe to Our Newsletter

Practical B2B Marketing Tips to 10X Better Marketing Results

Join 2,000+ professionals getting: Proven growth tactics, battle-tested strategies, and real B2B case studies.

Stephen Tseng
Stephen Tseng

What Is GEO? How B2B Companies Can Optimize for Both Global AI Tools and China-Based AI Search

Generative Engine Optimization, or GEO, is becoming increasingly important for B2B companies expanding into international markets. This article explains how U.S. and global B2B brands can optimize their websites, content, case studies, and localization strategy for both global AI tools such as ChatGPT, Google AI Overviews, Gemini, Perplexity, and Microsoft Copilot, as well as China-based AI tools such as Baidu AI Search, Wenxin Yiyan, Qwen, Doubao, Kimi, DeepSeek, Tencent Yuanbao, 360 AI Search, and Metaso.

Continue reading →

Stephen Tseng
Stephen Tseng

Entering the Chinese Market: Why European and U.S. B2B Companies Need More Than a Translated Website

For European and U.S. B2B companies entering China, a translated website is not enough. Learn how a localized China market website, Baidu SEO, Baidu PPC, WeChat marketing, GEO, and conversion strategy can help international companies build trust, visibility, and qualified leads in China.

Continue reading →

Stephen Tseng
Stephen Tseng

B2B SEO Is More Than Keyword Rankings: How to Use Search Intent to Generate High-Quality Leads

Many B2B companies focus only on keyword rankings and website traffic when doing SEO, while overlooking what truly matters: search intent and lead quality. This article explains how B2B companies can turn SEO into a long-term lead generation system through keyword strategy, content planning, Baidu and Google SEO, service page optimization, and conversion path design.

Continue reading →