You will be surprised at my learnings.
Here are three B2B digital marketing approaches still working in China…
1. Baidu SEO - Yes, SEO is still not dead, especially in B2B.
2. Baidu PPC - Again, PPC is not dead in B2B, either.
3. WeChat Marketing - Yes, WeChat is not only for B2C. It is also for B2B in China.
I know…
These 3 digital marketing approaches are not sexy at all.
The truth is they are time-tested.
More importantly, they deliver the top 2 results most B2B companies want to have:
1. Generate sales leads
2. Improve brand awareness