Five Types Of Business for China’s Market Entry

Stephen Tseng

There are five types of business for China’s market entry or growth.

I learned this from my experience helping clients.

Interested to learn more? Here they are…👇

1. The company has no operation/presence at all in China.

2. The company has few salespeople in China with no marketing activities.

3. The company has a small local operation with a marketing team outside China.

4. The company has a small local operation team, including a marketing person.

5. The company has a full local operation team with 2-5 people in the China marketing team.

There is no one strategy and solution to fit all.

Each type of business needs different China digital marketing solutions and strategies.

About The Author

Dan Hu

Stephen Tseng

Co-founder of dminrostudio

Contact Us Subscribe to Our Newsletter

Practical B2B Marketing Tips to 10X Better Marketing Results

Join 1,900+ professionals getting: Proven growth tactics, battle-tested strategies, and real B2B case studies.

Stephen Tseng
Stephen Tseng

Break into The U.S. Market: 3 Easy Steps for Chinese B2B Company

The U.S. market holds scale, some of the world’s deepest pockets, and brand prestige. But many Chinese B2B companies entering the U.S. end up repeating mistakes: competing on price, assuming domestic channels transfer, or underinvesting in localization. Some insights from adjacent cases.

Continue reading →

Stephen Tseng
Stephen Tseng

Full-Funnel Digital Marketing: How B2B Companies Can Drive High-Quality Lead Growth

In today’s increasingly competitive global marketplace, B2B companies face dual challenges: generating enough leads and converting them effectively. Whether you are an emerging business or an established enterprise, the question remains — how can you reach the right audience, nurture trust, and turn visibility into measurable growth?

Continue reading →

Stephen Tseng
Stephen Tseng

Expand Your Reach in China with Comprehensive WeChat Advertising & Operations

From brand building to performance marketing, WeChat provides powerful advertising and content tools that help businesses effectively reach B2B and B2C audiences — all within a single platform.

Continue reading →