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Influencer Marketing for B2B: Are You Wasting Your Money?

Stephen Tseng | Created: Oct 12, 2023 Updated: Jul 18, 2024

The truth about influencer marketing for B2B products.

Influencer marketing is not worth the effort for most B2B companies.

Why?…👇

B2B customers are very solution-driven and industry-specific.

They usually can do their research. 


They don’t need influencers to recommend things.

They want proof that this solution can help them, like case studies or whitepapers.

That explains why content-based marketing works better in B2B marketing, e.g., content marketing, SEO, and PPC.

What are your thoughts on B2B influencer marketing?


About The Author

Dan Hu

Stephen Tseng

Co-founder of dminorstudio. regularly writes about the intersection of AI, SEO, and B2B growth strategy.

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