Influencer Marketing for B2B: Are You Wasting Your Money?

Stephen Tseng

The truth about influencer marketing for B2B products.

Influencer marketing is not worth the effort for most B2B companies.

Why?…👇

B2B customers are very solution-driven and industry-specific.

They usually can do their research.  

They don’t need influencers to recommend things.

They want proof that this solution can help them, like case studies or whitepapers.

That explains why content-based marketing works better in B2B marketing, e.g., content marketing, SEO, and PPC.

What are your thoughts on B2B influencer marketing? 

About The Author

Dan Hu

Stephen Tseng

Co-founder of dminrostudio

Subscribe to Our Newsletter

We will deliver China-related web design, web development, and digital marketing information or tips every month.

Stephen Tseng

Baidu vs Google SEO: A Comprehensive Analysis

The Chinese search engine market presents unique challenges and opportunities for businesses seeking visibility online. Understanding the fundamental differences between Baidu SEO and Google SEO across multiple optimization dimensions is crucial for success in both markets.

Continue reading →

Stephen Tseng

Why Long-Term SEO Optimization Is the Key to Sustainable Marketing Conversion — Insights from Dminorstudio

In today’s fast-evolving digital marketing landscape, businesses have a wide range of channels for customer acquisition. Paid ads on Google, Facebook, or LinkedIn can quickly bring traffic and leads, but they come with a major limitation: once the budget stops, the traffic disappears instantly.

Continue reading →

Stephen Tseng

Traditional SEO vs. GEO (Generative Engine Optimization): How a China SEO Agency Can Help You Win the Next Wave of Traffic Growth

For over a decade, Google and Baidu have been the dominant entry points for global customer acquisition. Whether it's cross-border e-commerce, B2B manufacturing, or international service companies, brands have relied on a China SEO Agency to craft strategies that improve organic rankings, boost online visibility, and secure top positions for high-value keywords. Through precise keyword planning, quality content creation, backlink building, and technical optimization, these businesses have enjoyed consistent, high-quality organic traffic.

Continue reading →