I have just returned from a two-week business trip to Taiwan and Mainland China. Against the backdrop of the increasingly complex U.S.-China relationship, this on-the-ground investigation has proven to be of great importance. Beyond the direct impact on the industrial level, it has made me keenly realize that in an era of heightened uncertainty, what companies need to do is not more marketing actions, but smarter strategic layouts.
First Insight: The Majority of Mainland and Taiwan Enterprises Consider the Tax Increase Policy a "Lose-Lose" Situation
Whether it was the electronic manufacturers I visited in Shenzhen or the industrial design clients I interacted with in Taipei, almost everyone was puzzled by the current tax increase policy and believed that it would ultimately lead to losses on both sides of the market. Many mainland manufacturing enterprises have already seen a sharp decline in orders from the United States, while Taiwan-based companies are more concerned about the potential chain reactions caused by the situation across the Taiwan Strait.
As a result, many clients who previously focused on the U.S. market have begun to actively expand into the EU, Southeast Asia, and South American markets in order to hedge against the risks associated with a single market. This represents a strategic shift and also sends out a signal that corporate marketing budgets can no longer be managed with a "scattergun" approach but should be redirected towards a "less is more" strategic allocation.
Second Insight: Uncertainty is the Norm, Emphasizing the "Subtraction Mindset" in Marketing
The keyword for 2025 is "black swan." Whether it is the global political upheaval, technological evolution, or changes in platform rules, companies are almost unable to predict where the next wave of shocks will come from. Especially for global brands, the approach of trying to exchange more budget for more visibility has become increasingly difficult to yield sustainable conversion returns.
Looking at the cases where we have collaborated with multiple clients, the projects that have truly achieved stable lead generation and conversion growth often adopt a "marketing subtraction" mindset—reducing the publication of ineffective content, focusing on core keyword rankings, simplifying the structure of advertising channel placements, and concentrating resources on the key touchpoints with the highest ROI.
Third Insight: Delving into Strategic SEO is More Effective Than Scattering Content
As a China SEO Agency specializing in global marketing, we have always emphasized one point when providing website optimization services for B2B companies in Europe and America: It is not about how much you do, but whether you truly understand "search intent" and "local market behavior."
Take one of our American SaaS clients who was trying to enter the Chinese market. In the early stage, they had placed advertisements on various channels such as WeChat Public Account, Zhihu, LinkedIn, and Google Ads, but the conversion rate remained low. After Dminorstudio got involved, we helped them restructure their website information architecture, focus on optimizing Chinese long-tail keywords, reduce the frequency of content publication, and instead increase the depth of each article. As a result, within three months, the client's natural search lead volume increased by 63%.
This clearly demonstrates that SEO is not about the quantity of articles, but the precision of strategic understanding and technical implementation.
Our Suggestions: Do Less Ineffective Actions, Focus on Doing the Right Things
If you are a Chinese B2B company exploring the international market, you do not need to publish 10 WeChat Public Account articles every month, nor do you need to open accounts on five platforms simultaneously. What truly brings stable inquiries is content marketing that understands the search intent of the target audience + quantifiable SEO optimization strategies + precisely designed landing pages.
What you should do is:
● identify the true keyword pain points in the customer purchase journey*by conducting market research and data analysis to understand the keywords and issues that the target audience is most concerned about during the purchasing process, thereby accurately positioning the content and optimization direction.
●match localized content with the behavior logic of overseas search users*by customizing localized content strategies according to the culture, language, and search habits of the target market, ensuring that the content can effectively attract and convert overseas users.
●concentrate the budget on high-ROI SEO and PPC channels for dynamic monitoring and optimization*by selecting the most effective marketing channels, such as SEO and PPC advertising, and continuously monitoring and optimizing to ensure that every penny is spent where it matters most.
●collaborate with a China SEO agency that understands strategic execution to enhance overall marketing efficiency*by choosing professional partners who not only have rich industry experience but also provide comprehensive services from strategy formulation to implementation, helping you achieve more with less effort.
In Conclusion
We cannot predict the direction of geopolitical developments or when platform rules will change. But what we can do is adopt a lighter, more precise, and more controllable digital marketing strategy to achieve the goal of "less input, higher conversion."
Dminorstudio is not just an SEO outsourcing service provider; we are committed to becoming your long-term partner for international marketing. We offer a one-stop service from Google SEO, PPC advertising placement, international website construction, to data monitoring and content strategy implementation. We help Chinese companies use the most reasonable resources to break through the global market and achieve brand and performance growth.
Now, it is time to do "less" marketing and win "more" results.
